Episode 3: Clean Dirty

Host Lea Ogunlami continues the journey by deep diving into denim DNA washes. A big part of what makes Diesel denim so beloved is its unique and distinctive washes, fades and finishes, which traditionally have required an immense amount of water and chemicals to achieve.

Diesel has spent years innovating and developing lower impact washes for its DNA Denim, defined by new finishes and techniques that create the same effects our customers know and love while minimizing water and chemical usage.

Behind the Denim

The Sustainability Deep Dive

Diesel introduces a five-part mini documentary series devoted to demystifying its more responsible denim practices. A deep dive on Diesel’s commitment to creating lower-impact denim.


Join our intrepid host Lea Ogunlami embarking on an all out journey from farm to factory to the customer’s closet.

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